Brand kit
Etlworks brand assets.
Logos, icons, favicons, and social images — with our colors and a few usage rules. Use them to link to, write about, or integrate Etlworks. Files are named by purpose, background, and size; SVGs are the source of truth.
Logos
The mark and wordmark.
Use the light version on light backgrounds and the dark version on dark ones. The pack also includes a single-color white version and wordmark-only variants (including tight crops for width-limited slots like status pages).
Colors
Brand palette.
Wordmark: “etl” in Navy, “works” in Teal. The typeface is Inter (weight 500). SVGs render in Inter where installed; the PNGs in the pack were exported with Helvetica Neue as the nearest fallback.
Usage
A few ground rules.
Do
- Use the light logo on light backgrounds, the dark or mono-white logo on dark ones.
- Keep clear space around the logo of at least the mark's corner radius.
- Prefer the SVG; scale it to any size without quality loss.
- Use the tight-crop wordmark for width-limited slots (status pages, avatars).
Don't
- Recolor the logo or swap the teal for another accent.
- Stretch, squish, rotate, or add shadows and outlines.
- Place the light logo on a dark background (the navy “etl” disappears).
- Rebuild the wordmark in a different font.
Everything in one download.
Logos (light, dark, mono), the icon/mark, a full favicon & app-icon set, social share cards, and status-page assets — each as SVG and PNG, with a README.